OniGroup helped eCabs Technologies enhance its ride-hailing platform with Google Maps Mobility Platform, cutting API costs by 50%, improving user experience with optimized navigation and ETAs, and enabling international expansion.
OniGroup and Google Maps Help eCabs Technologies Achieve Global Success
With Google & Oni:
50% Reduction in API Costs: By optimizing API usage and leveraging Google Mobility Platform.
Enhanced Customer & Driver Experience: Integrated Google Maps features provided precise ETAs, optimized pickup points, and in-app driver navigation.
International Expansion: With a competitive technology stack, eCabs Technologies expanded beyond Malta, offering a white-label service to mobility providers in other markets.
eCabs Technologies is a mobility product and technology company with a multicultural and international team of technologists. They are on an infinite quest to build an intuitive mobility platform that draws over 14 years of ride-hailing experience in one of the world's most dense road networks.
OniGroup helped eCabs Technologies enhance its ride-hailing platform with Google Maps Mobility Platform, cutting API costs by 50%, improving user experience with optimized navigation and ETAs, and enabling international expansion.
How does a smaller mobility player compete against competitors such as Uber and Bolt? A cutting-edge, nimble approach to technology is one way: taking established players on where it matters the most. But that’s easier said than done when funding and technology resources are limited.
The answer: partnering with a friendly technology giant with mobility expertise. In this case study, we demonstrate how OniGroup helped eCabs Technologies, a Malta-based ride-hailing service, defy the giants to succeed locally and internationally – thanks to Google Maps Mobility Platform.
eCabs Technologies, a popular ride-hailing service in Malta, found itself at a crossroads. The company’s existing technology platform functioned adequately but was proving to be a significant financial burden.
Worse – and somewhat unsurprisingly – eCabs Technologies knew that drivers and users alike were frustrated by an app that couldn’t compete with the functionality of apps like Uber and Bolt.
The costs associated with the existing solution were squeezing the company’s margins, while outdated technology was also hindering eCab’s ability to compete.
eCabs’ technology stack lacked the advanced features, data insights, and cost-effectiveness necessary to keep pace with the rapidly evolving ride-hailing landscape. For example, the eCabs Technologies app couldn’t provide users with precise ETAs or an optimised pickup location. For drivers, in-app navigation was lacking – something that’s really become an industry standard.
The company needed to build these capabilities without breaking the bank. eCabs Technologies recognised they needed to partner with a technology provider that has deep mobility capabilities.
Realising it needed a true specialist in both mobility and logistics, eCabs Technologies reached out to OniGroup. OniGroup introduced eCabs Technologies to the Google Maps Mobility Platform – a comprehensive suite of mobility tools that match and exceed the capabilities of ride-hailing services such as Uber and Bolt.
Google Maps is, after all, the leader in mapping solutions and is used by more consumers than any other service. We quickly pursued a range of improvements for eCabs Technologies, including:
Optimal pick-up points: Leveraging the rich data provided by Google Maps Platform, we helped eCabs Technologies incorporate optimal pickup points into the booking flow. For drivers, this means shorter wait times and enhances the customer experience too.
Enhanced navigation and traceability: Integrating Google Maps’ navigation and tracking capabilities helped eCabs Technologies to optimise routes and provide accurate ETAs to customers.
Finally, to fully match the functionality of leading ride-hailing apps, OniGroup also helped eCabs Technologies embed Google Maps-based driver navigation within the eCabs Technologies app, now including the location of taxi lanes. It all adds up to a seamless and convenient experience for both drivers and passengers.
The impact was nothing short of transformational. Armed with a cutting-edge technology stack, eCabs Technologies was no longer playing catch-up, and the company could now invest in growing on equal terms with its competitors.
eCabs Technologies customer experience (CX) underwent a complete overhaul, with Google Mobility and Maps functionality that combine to rival the customer experience on offer by ride-hailing giants. Passengers can now easily find ideal pickup spots and track a ride in real-time, with accurate ETAs.
The progress is in large part thanks to the extensive capabilities of Google Mobility Platform, which provides extensive capabilities in one toolset. But, with technology integration, the devil is often in the details, and OniGroup acted as a trusted advisor throughout to ensure eCabs Technologies extracted maximum value from the Google Maps Platform – focusing on the most urgent business requirements first.
The transformation went beyond just a CX-first app. eCabs Technologies also enjoyed efficiency gains from optimised API usage and data-driven decision-making – which all translated into a healthier bottom line.
It’s an advantage that gave eCabs Technologies the ability to set its sights on international expansion. With a solid, competitive platform comes the next step: offering a white-labelled service in partnership with ride-hailing companies outside the eCabs Technologies home market.
This ready-made solution enables mobility providers to compete with the Ubers and Bolts of the world. The result? An expanded market reach and a significantly reduced competitive threat. eCabs Technologies was now making waves on an international scale. The company transformed from a local player into a global contender, ready to take on the world, empowering local players to compete with the market giants.
The collaboration between eCabs Technologies and OniGroup extends beyond simple technology implementation. It's an ongoing partnership fuelled by shared ambition and a commitment to continued growth.
For example, OniGroup actively participates in industry events alongside eCabs Technologies. At Leaders in Logistics in Barcelona, we showcased the joint success story and the power of Google Maps Platform. We also work closely with eCabs Technologies during customer meetings, providing technical expertise and reinforcing the value proposition for eCabs Technologies white-labelled ride-hailing app.
As eCabs Technologies sets its sights on expansion across Europe, Africa and the Middle East, OniGroup remains a steadfast partner. Our global reach and deep understanding of diverse markets provide invaluable support as eCabs Technologies navigates new territories and challenges.
It shows just how important collaboration is in the ever-evolving world of mobility. It's a story of how a local player, empowered by the right technology and a supportive partner, can transform into a global contender
