Turn Location Data into Profit with Google Maps Platform & Places Insights
Get on-demand access to this 45-minute Google Maps Platform webinar and discover how to optimise your location infrastructure, improve performance and uncover new revenue opportunities.
Originally broadcast: 3 June 2026 | 45 minutes
Most organisations build their mapping infrastructure to solve an immediate need. But as the business grows, what once worked can start creating hidden costs, performance issues and missed commercial opportunities.
In this on-demand session, Google and OniGroup experts explore how businesses can get more value from the Google Maps Platform, including a closer look at Places Insights and how SafeSwitch can support organisations looking to migrate or optimise their existing location technology.
Discover how location data can go beyond simply powering maps and become a tool for understanding markets, improving customer experiences and identifying new opportunities for growth.
What you’ll learn
Build location infrastructure that can scale
Discover how flexible, high-performance mapping tools can help improve application performance and accelerate time-to-market as your business grows.
Unlock the power of Places Insights
Go beyond individual coordinates and explore how Google’s enriched place data can help you better understand customer behaviour, locations and market potential.
Improve routing and search performance
Identify common gaps in location experiences and learn how better routing, search and mapping performance can help keep customers engaged.
Turn location data into revenue opportunities
Explore how location intelligence can help uncover high-value areas, identify market opportunities and support smarter commercial decisions.
Make switching simpler with SafeSwitch
Learn how SafeSwitch can help businesses move to Google Maps Platform with access to migration support, expert guidance and potential incentives and credits.
Watch the webinar on demand
Whether you’re reviewing your existing mapping provider, looking to reduce infrastructure costs or exploring how location intelligence could create new commercial opportunities, this session will give you practical ideas to take back to your business.
Complete the form to get access to the webinar.
