Back-end Address Validation

Verify and improve unstructured addresses from 3rd parties

Oni ACE: Address Cleansing Engine

Oni Address Cleansing Engine is a backend web service (API) designed for businesses who need to validate and improve the quality of unstructured addresses captured from 3rd parties, from systems where there is no front-end validation in place, or even when transcribing addresses from paper to a digital platform.

  • Directly ingest addresses from different file types, CRMs & even data pipelines
  • Error detection & accuracy measurement for each address at an address component level
  • Address enrichment & recommendations for missing or incorrect address components
  • Direct customer address ‘feedback loop’ via a front end revalidation service for poor addresses
  • Address Translation & non latin-character transliteration
  • Localisation of address components
  • Fully managed service built on Google Cloud Platform backed by the strongest geospatial database globally in Google Maps Platform
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Logistics & Delivery: Validating 3rd party set of addresses

Most logistics and delivery companies validate 3rd party addresses by cross-checking them with their own or 3rd party database / APIs, or even via Google’s Geocoding API. 

However, this won’t be enough in most cases: these solutions will only tell you that something is wrong with an address,  but they won’t tell you why it’s wrong. They will also only validate the fields provided by the customer at checkout but won’t tell you which fields are missing. 

Oni ACE can solve this problem by identifying missing components as well as offering a customer feedback loop using a link-based PredictPin.

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Transliteration for address Validation

If you operate in regions such as the Middle East or Asia, you might be having issues when translating addresses written in special characters. Translating languages such as Arabic and Chinese require a complex process of transliteration from one system of writing to another based on phonetic similarity. 

ACE incorporates advanced machine learning technologies for an accurate transliteration that allows for faster address validation while maintaining the integrity of the address.

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Financial Services & Insurance: Address Validation for KYC & Fraud prevention

Having the right Address Validation system in place is critical for financial services and insurance companies:  ensuring a customer provides a valid address when opening a bank account helps prevent fraudulent users. It also guarantees that customers receive key communications via post, such as bank cards. Additionally, maintaining a clean address data set enables the collection of debts to be simplified by ensuring correspondence is received to enforce repayments.

When it comes to a business customer instead, being able to identify a change in address or understand if there is still business operating at a certain address, can be vital in helping banks to comply with laws. 

Our Address cleansing service can alert you when one of your business customers changes their listing, avoiding failure to comply with industry regulations.

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Address Cleansing Service for Retail & eCommerce

Retailers and ecommerce providers should capture and validate the customer addresses at the source with our PredictPin.

If no front end validation was in place, Oni’s ACE can work retrospectively to identify and fix incorrect or incomplete addresses to avoid future missed deliveries, redeliveries and other futile charges that can hinder your business growth. 

Oni’s address cleansing engine also helps retailers and ecommerce providers identify and remove duplicates of customer addresses within a CRM.

Other Address Cleansing Use Cases

Home Insurance

  • More accurate property valuation
  • Better claim process

Government & Healthcare

  • Validation of paper-based forms
  • Combining data from multiple systems and sources

Sales & Marketing & Telecom

  • Geospatial analysis of customer database
  • Informs better business decisions
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At the core of our offering are innovative, custom knowledge layers and products built on top of Google’s powerful enterprise suite of Google Cloud, Google Maps, Google Workspace, Google Analytics and Google AI technologies (Gemini Enterprise), enabling Oni to deliver transformative solutions on a global scale across wide-reaching key verticals.

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