Build a platform for data driven decision making
Your customers are more than just the pages they visited on your website or the items they added to their cart. There is a web of information that influences decision making and we are here to help you unravel this web.
Customer data can sit in numerous repositories or systems, often with minimal ability to share data across platforms. Our goal is to help you unlock this data by creating a centralised repository and a simple analytics platform to truly understand your customers and provide the best service possible.
A jigsaw puzzle would look quite strange with a few pieces missing, so how do you expect to understand the needs of your customers without all of the information?
Google Analytics is a powerful tool, but what’s more powerful is the wider Marketing ecosystem. A multi-channel strategy is important for any marketer and a complete digital tracking process is vital for that to be successful. If tagging isn’t implemented consistently and comprehensively, and the collection of any additional attributes not configured, you can’t possibly expect to form a complete picture of your omnichannel Marketing efforts.
Taking the first step of implementing Google Analytics is a huge milestone for many organisations looking to make the most of their digital presence. Oni aims to provide reliable, continued support to help drive the initiatives that yield the best results for your Analytics investments.
You may have already invested in a Cloud solution that is working for your organisation. 91% of organisations have invested in Public Cloud and 84% have a Multi-Cloud strategy. At OniGroup, we believe strongly in leveraging existing investments as much as possible and supplementing that with additional services.
Many cloud providers have similar services at comparable price points, and the cost of migration may take several years to recoup on incremental price differences if at all. There are of course areas that specific cloud providers excel in and is what drives our philosophy of using ‘the best cloud for the job’. Combining these tool sets can be difficult, but OniGroup is here to take that burden off your organisation and deliver best-in-class solutions to you quickly.
Executing a multi-channel strategy can be a tough task for marketers. Different metrics, different pricing and attribution models, and different ways to engage with customers. Because of this, it can be difficult to accurately compare different channels and determine what is providing the best return on investment.
OniGroup is not a media agency, so we don’t have any incentive for you to spend more money on advertising. Our aim is to ensure you can spend with confidence and have transparency on how well each channel is contributing towards your goals and objectives.
How long does your organisation spend manually inputting data, building pivot tables, writing queries for a database or tweaking charts? The answer is probably too long. Much of this work can and should be automated.
Democratisation of data is a classic industry term, but what does it really mean? The principle is making it possible for anyone in an organisation to analyse data in a way that makes sense to them with minimal learning curve. Getting a report shouldn’t take a back and forth with IT or a Master of Data Science to interpret, you should have the information at your fingertips at any time. Building simple, self-serve analytics and reporting tools takes work to lay the foundation, but provides a strong platform for data-driven decision for the future.
Speed and performance can play a vital role in Data Analytics at scale, especially as it pertains to real-time personalisation and Marketing activity. OniGroup specialises in auditing analytics implementations and subsequently optimising it for the best performance and cost efficiencies.
The next big hurdle is ensuring data that is being collected, is permissible and managed in an appropriate way as it pertains to any legislation or regulation of the country in which it is being collected or stored. This can be a challenge especially for the more mature organisations as regulation can change quickly and significantly, meaning your data collection and management methodologies need to be just as agile.
Oni maintains a strong knowledge of current legislation and regulatory requirements across a variety of industries and also ongoing developments globally and its impact on specific industries.
